Mass-media alcohol and drug campaigns : a consideration of relevant issues / by Mary-Ellen Miller and Joclyn Ware ; assisted by Ivor Shaw and Merrilyn Gascoyne
Summary of findings from reviews of past mass media campaigns. Introduction. Social marketing. Cooperative consultants with the media. The sequencing and antecedents of adolescent drug use. Relevant concepts from social psychology and communications research. Research based campaigns. Appendix: Press/ excerpts from reviews of past mass media campaigns. Antecedents of Adolescent Drug use. Alcoholism. Mass media. Drug education
Summary
CONTENTS. Summary of findings from reviews of past mass media campaigns. Introduction. Social marketing. Cooperative consultants with the media. The sequencing and antecedents of adolescent drug use. Relevant concepts from social psychology and communications research. Research based campaigns. Appendix: Press/ excerpts from reviews of past mass media campaigns. Antecedents of Adolescent Drug use. Alcoholism. Mass media. Drug education
Notes
Cat. no. 8807689
On cover: The Drug Offensive: a federal and state initiative