Title Alcoa & the auto industry / Jean Rosenthal, Brad Gentry, Todd Cort, Jennifer Oldham Rogan & Jaan Elias

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry? Notes Originally Published in: Rosenthal, J., Gentry, B., Cort, T., Oldham Rogan, J., & Elias, J. (2014). Alcoa & the Auto Industry. New Haven, CT: Yale School of Management, Yale University. Retrieved from http://vol11.cases.som.yale.edu/alcoa-auto-industry Online resource; title from home page (viewed on May 4, 2016) Subject Aluminum Company of America. SUBJECT Aluminum Company of America fast Subject Consumer behavior -- Case studies Economic forecasting -- Case studies Marketing -- Management -- Case studies Automobile industry and trade -- United States -- Management -- Case studies Automobile industry and trade -- Management Consumer behavior Economic forecasting Marketing -- Management United States Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Gentry, Bradford S., author Cort, Todd, author Rogan, Jennifer Oldham, author Elias, Jaan, author ISBN 9781473977563 1473977568

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