| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Disney's California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and entice visitors to extend their vacations. With a goal of at least seven million annual visitors, the park underperformed and was widely criticized. California Adventure threatened to erode Disney's brand equity |
| Notes |
Originally published in Arellano, F., Felder, M., Watt, M., & ORourke, J. S. (2011). The Walt Disney Company: Disneys California adventure. 11-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Walt Disney Company
|
| SUBJECT |
Walt Disney Company fast |
| Subject |
Strategic planning.
|
|
Amusement parks -- California.
|
|
Branding (Marketing)
|
|
branding.
|
|
Amusement parks
|
|
Branding (Marketing)
|
|
Strategic planning
|
| SUBJECT |
Disneyland (Calif.) http://id.loc.gov/authorities/subjects/sh85038444
|
| Subject |
California
|
|
California -- Disneyland
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Felder, Mark, author
|
|
Watt, Michael, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526403896 |
|
1526403897 |
|
