| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada Goose now faces a decision regarding its brand and the ethical sourcing of fur and down |
| Notes |
Originally Published In Aldridge, Z., Ursino, A., O#x2019;Rourke, J. S. (2014). Canada Goose Holdings, Inc.: Ethical Sourcing of Down and Fur. 19-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Business ethics -- Case studies
|
|
Social responsibility of business -- Case studies
|
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Animal rights -- Case studies
|
|
Branding (Marketing) -- Case studies
|
|
Animal rights.
|
|
Branding (Marketing)
|
|
Business ethics.
|
|
Social responsibility of business.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Ursino, Alexandra, author
|
|
O'Rourke, James S., 1946- author
|
| ISBN |
9781529735710 |
|
1529735718 |
|
