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Author
Runyard, Sue.
Title
The marketing and public relations handbook for museums, galleries and heritage attractions / Sue Runyard and Ylva French
Published
Walnut Creek, Calif. : Altamira Press ; London : The Stationery Office, 1999
Copies
Location
Call no.
Vol.
Availability
MELB
069.0688 Run/Map
AVAILABLE
Description
xiv, 290 pages : illustrations ; 25 cm
Series
Professional museum and heritage series
Professional museum and heritage series.
Notes
Cover title: Marketing & public relations handbook
Bibliography
Includes bibliographical references (page 282) and index
Subject
Museums -- Public relations -- Handbooks, manuals, etc.
Museums -- Marketing.
Museums -- Public relations.
Art museums -- Marketing -- Handbooks, manuals, etc.
Art museums -- Public relations -- Handbooks, manuals, etc.
Historic sites -- Marketing -- Handbooks, manuals, etc.
Historic sites -- Public relations -- Handbooks, manuals, etc.
Museums -- Marketing -- Handbooks, manuals, etc.
Genre/Form
Handbooks and manuals.
Author
French, Ylva.
Great Britain. Her Majesty's Stationery Office.
LC no.
a 62001085
ISBN
0742504077
0117026492 :
Other Titles
Marketing & public relations handbook
Marketing & public relations handbook
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