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Book Cover
Author FitzGerald, Michael C.

Title Making modernism : Picasso and the creation of the market for twentieth century art / Michael C. FitzGerald
Edition First edition
Published New York : Farrar, Straus and Giroux, 1995


Location Call no. Vol. Availability
 MELB  759.4 Fit/Mmp  Unavailable C19
Description xiii, 313 pages : illustrations ; 25 cm
Summary As a leader of the avant-garde, Picasso was a model for other artists, and Fitzgerald's analysis of his commercial strategies reveals the modern-art market to be no mere site of exchange but the dynamo of the art world, where critics, collectors, and curators join with artists and dealers to confer artistic standing. Rich in anecdote and observation, Making Modernism is a groundbreaking book, one that changes our view of the artist's studio, the dealer's gallery, and the world's great museums - indeed, our view of art itself
Picasso's stature as the foremost artist of this century is inseparable from his profound engagement with the art market. In making modernism, Michael C. Fitzgerald illustrates how Picasso enhanced his reputation in the art world - and in so doing transformed that world - by adroitly orchestrating the commercial presentation of his work. Drawing on previously unpublished correspondence between Picasso and his dealers and museum curators. Fitzgerald follows the artist from his search for a gallery in Paris through his acceptance by the renowned dealers Paul Rosenberg and Georges Wildenstein to the acclaimed 1939 retrospective of his work at the museum of modern art in New York
Notes Includes index
Bibliography Includes bibliographical references (pages 269-303) and index
Subject Picasso, Pablo, 1881-1973 -- Influence.
Picasso, Pablo, 1881-1973 -- Psychology.
Art -- Marketing.
Artists and patrons.
Avant-garde (Aesthetics) -- History -- 20th century.
Modernism (Art)
LC no. 94014062
ISBN 0374106118