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Book Cover
Author Gudis, Catherine.

Title Buyways : billboards, automobiles, and the American landscape / Catherine Gudis
Published New York : Routledge, 2004
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (viii, 333 pages) : illustrations (some color)
Series Cultural spaces series
Cultural spaces series.
Contents Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead
Bibliography Includes bibliographical references (pages 303-318) and index
Notes Print version record
Subject Advertising, Outdoor -- United States -- History -- 20th century.
Automobile travel -- United States -- History -- 20th century.
Billboards -- United States -- History -- 20th century.
Consumption (Economics) -- United States -- History -- 20th century.
Genre/Form History.
Form Electronic book
LC no. 2003017457
ISBN 0203494636 (electronic bk.)
9780203494639 (electronic bk.)