Title The all new Holden : a business marketing case study

Published Bendigo, Vic. : Video Education Australasia, 2007

Copies

Location	Call no.	Vol.	Availability
MELB	629.2220688 Lei/Anh		AVAILABLE

Description 1 videodisc (DVD) (24 min.) ; sound, color ; 4 3/4 in Summary Focuses on the innovative methods used by Holden's marketing department to sell their new Holden Commodore Credits Writer, Cath Collins; senior producer, Richard Leigh Audience For senior secondary students Notes DVD Subject Holden Commodore automobile. Automobiles -- Marketing -- Case studies. Genre/Form Video recordings. Case studies. Author Collins, Cath. Leigh, Richard. Video Education Australasia.

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