Cover -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- part 1 Management -- 1 Change management: Kotter's eight-step model -- 2 Cognitive biases in decision making -- 3 Emotional intelligence -- 4 Negotiating techniques: BATNA -- 5 360-degree assessment -- part 2 Marketing -- 6 Multichannel marketing -- 7 The 4 Ps of marketing -- 8 Pricing strategies: dynamic pricing -- 9 Product life cycle -- 10 Segmentation and personalised marketing -- part 3 Strategy -- 11 The BCG growth-share matrix
12 Blue ocean strategy -- 13 Core competence and the resource-based view -- 14 Five forces analysis -- 15 Game theory: the prisoner's dilemma -- part 4 Innovation and entrepreneurship -- 16 Design thinking -- 17 Disruptive innovation -- 18 The lean startup -- 19 Open innovation -- 20 Scenario planning -- part 5 Finance -- 21 Capital asset pricing model -- 22 Capital budgeting -- 23 Ratio analysis -- 24 Valuing the firm -- 25 Weighted average cost of capital -- Useful books to read next -- Glossary of terms -- Index
Summary
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead
Notes
Includes index
Bibliography
Includes bibliographical references and index
Notes
Description based on print version record and CIP data provided by publisher; resource not viewed
