The 5Gs of family business / Walter Vieira, President, Marketing Advisory Services Group, Mumbai, India, Mita Dixit, Head-Research and Consultancy, Center for Family Managed Business, SPJIMR, Mumbai
Published
New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019
Foreword by Philip Kotler; Preface; Acknowledgements; Genesis: The Origin--Look Back to Look Forward; Growth: The Never Ending Journey; Gen-Next: The Relay Race?; Governance: Enhancing Value; Giving Back: To Move Forward; Conclusion: The Last Word; References
Summary
An unusual, easy to read primer for family businesses across single and multiple generations, giving a 5G framework to succeed in a VUCA world
Bibliography
Includes bibliographical references
Notes
Online resource; title from PDF title page (EBSCO, viewed November 7, 2018)
