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Book Cover
E-book
Author Rennen, Ward.

Title CityEvents : place selling in a media age / Ward Rennen
Published [Amsterdam] : Vossiuspers UvA, ©2007

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Description 1 online resource (275 pages) : illustrations
Contents Acknowledgement; Contents; 1. Introduction; 2. Cityevents; 3. Place as a network event; Part 2: Reordering and Renaming place in Modernity; Preface to Part 2; 4. The 1928 Amsterdam Olympics; 5. The Nazi Olympics; 6. The Helsinki Olympics of 1952; Conclusion of Part 2; Part 3: Towards a Festive Programming of the City; Introduction to Part 3; 7. Ach' 87: Amsterdam European Capital of Culture 1987; 8. E-88: Berlin European City of Culture 1988; 9. HEL. 2000. FI: Helsinki, one of the nine European Cities of Culture 2000; Conclusion to Part 3; 10. Bringing Developments together; Primary Sources
Summary A historical inquiry into the ways European cities have used large international events to raise their profile internationally
Notes Academisch Proefschrift--Universiteit van Amsterdam, 2007
Bibliography Includes bibliographical references (pages 250-269)
Notes Summary in Dutch
Print version record
Subject City promotion -- Europe
Sports -- Europe -- Marketing
BUSINESS & ECONOMICS -- Public Relations.
City promotion
Sports -- Marketing
Europe
Genre/Form dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Form Electronic book
ISBN 9789048501984
9048501989
Other Titles City events
Place selling in a media age