| Description |
1 online resource : illustrations |
| Series |
Routledge new directions in PR & communication research |
|
Routledge new directions in public relations and communication research.
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| Summary |
"This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply. Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. The book does not require prior knowledge about crisis communication and crisis management; it contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises. Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Elina Tachkova is anAssistant Professorat the Department of Communication Studies at HongKong Baptist Univeristy. Her research focuses on crisis communication and especially the concept of 'scansis', the unique intersection between an organizational crisis and a scandal, which is a new theoretical concept in crisis communication research. W. Timothy Coombs is the George T. and Gladys H. Abell Professor in Liberal Arts at the Department of Communication at Texas A&M University, USA. His primary research area is in crisis communication, where he has been developing and testing the Situational Crisis Communication Theory (SCCT) which provides theory ground and empirically tested strategic advice for the selection of crisis response strategies |
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Description based on online resource; title from digital title page (viewed on April 18, 2022) |
| Subject |
Public relations -- Management
|
|
BUSINESS & ECONOMICS / Public Relations
|
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LANGUAGE ARTS & DISCIPLINES / Communication
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Public relations -- Management.
|
| Form |
Electronic book
|
| Author |
Coombs, W. Timothy, author.
|
| LC no. |
2021047764 |
| ISBN |
9781003094661 |
|
100309466X |
|
9781000553529 |
|
1000553523 |
|
9781000553482 |
|
1000553485 |
|
