| Description |
1 online resource (xviii, 425 pages) |
| Contents |
1. Turbulent Times: The Kaleidoscope of Corporate Communications 1 -- 2. Bottom Line vs. Front Page: Corporate Relations with the Media 21 -- 3. Planning the Unplannable: Surviving Communications Crises 72 -- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others 93 -- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures 144 -- 6. Assets Don't Talk to Assets: Merging People and Cultures 231 -- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths 245 -- 8. Winning with Communications 278 -- 9. Talking to Scared, Skeptical, Grasshopper Employees 308 -- 10. Understanding the Janus Manager: Communicators in Corporations 346 -- 11. Paths Around Pitfalls: Avoiding Communications Disasters 380 |
| Summary |
Communicating When Your Company Is Under Siege tells executives what they need to know and do to survive public crisis. It looks at specific cases where senior managers blundered in dealing with the public - and where a distinguished few succeeded - to provide clear-cut, crisis-tested ways to present yourself and your company to the press, stockholders, and employees, and how to integrate communications into corporate strategy. Most importantly, it teaches how to prepare in advance for the unexpected |
| Bibliography |
Includes bibliographical references (pages 391-409) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Corporate image.
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Public relations.
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Crisis management.
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Business communication.
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Strategic planning.
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Public Relations
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corporate image.
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public relations.
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BUSINESS & ECONOMICS -- Public Relations.
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Business communication
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Corporate image
|
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Crisis management
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Public relations
|
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Strategic planning
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Relations publiques -- Entreprises.
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Gestion des crises.
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| Form |
Electronic book
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| ISBN |
0585199221 |
|
9780585199221 |
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