An overview of corporate public affairs -- Interest group strategies and forms of opinion -- Conflict resolution : mediation and negotiation -- Proactive media relations -- Gaining semicontrol over the media : broadcast appearances -- Gaining complete control over the media : advocacy advertising -- Holding the media accountable and suing -- Bypassing the news media : direct communication -- Direct lobbying -- Grassroots lobbying -- Electoral activities -- Litigation communication -- Ascendancy of corporate power -- Constructing a competitive political marketplace -- Heeding the public interest
Summary
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions
