Title Corporate reputation : managing opportunities and threats / Ronald J. Burke, Graeme Martin and Cary L. Cooper

Published Burlington, VT : Ashgate Pub. Company, 2011

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Description 1 online resource (1 volume) Series Psychological and Behavioural Aspects of Risk Notes Includes index Print version record Subject Corporate image. Brand name products -- Management Corporations -- Public relations. Organizational effectiveness. Performance -- Management Performance technology -- Management corporate image. BUSINESS & ECONOMICS -- Public Relations. Brand name products -- Management Corporate image Corporations -- Public relations Organizational effectiveness Performance -- Management Form Electronic book Author Burke, Ronald J. Martin, Graeme. Cooper, Cary L ISBN 1409423271 9781409423270

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