Title Culture incorporated : museums, artists, and corporate sponsorships / Mark W. Rectanus

Published Minneapolis : University of Minnesota Press, [2002] ©2002

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Description 1 online resource (ix, 299 pages) : illustrations Contents Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- The sponsored museum, or the museum as sponsor -- Cybersponsoring Summary In Culture Incorporated, Mark W. Rectanus calls for full disclosure of corporate involvement in cultural events and examines how corporations, art institutions, and foundations are reshaping the cultural terrain. In turn, he also shows how that ground is destabilized by artists subverting these same institutions to create a heightened awareness of critical alternatives Bibliography Includes bibliographical references (pages 267-278) and index Notes Print version record Subject Art patronage. Corporate sponsorship. Museums -- Economic aspects Arts -- Economic aspects Corporate sponsorship -- Germany -- Case studies patronage. BUSINESS & ECONOMICS -- Public Relations. Art patronage Arts -- Economic aspects Corporate sponsorship Cultural policy Museums -- Economic aspects Kultursponsoring Museum Sponsoring Cultuurspreiding. Sponsoring. SUBJECT Germany -- Cultural policy Subject Germany Genre/Form Electronic books Case studies Form Electronic book ISBN 9780816693108 0816693102

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