| Description |
1 online resource (xxii, 298 pages) : illustrations |
| Series |
Wiley event management series |
|
The Wiley event management series
|
| Contents |
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship |
| Summary |
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal |
| Notes |
Published simultaneously in Canada |
| Bibliography |
Includes bibliographical references (pages 249-254) and index |
| Notes |
Print version record |
| Subject |
Corporate sponsorship.
|
|
Special events.
|
|
BUSINESS & ECONOMICS -- Public Relations.
|
|
Corporate sponsorship
|
|
Special events
|
|
Sponsoring.
|
|
Sport.
|
|
Bedrijfsleven.
|
| Form |
Electronic book
|
| Author |
Rukavina, Vladimir
|
| LC no. |
2002010348 |
| ISBN |
0471431087 |
|
9780471431084 |
|
9781118513835 |
|
1118513835 |
|
