| Description |
1 online resource |
| Contents |
Cover; BUSINESS AND CORPORATION ENGAGEMENT WITH HIGHER EDUCATION; BUSINESS AND CORPORATION ENGAGEMENT WITH HIGHER EDUCATION: MODELS, THEORIES, AND BEST PRACTICES; Copyright; Dedication; Table of Contents; List of Figures; Author Biographies; Contributor Biographies; Acknowledgments; 1. At the Intersect of Business and Higher Education: Historical, Theoretical, and Empirical Perspectives on Interorganizat ... ; 1.1 Introduction; 1.2 What Has Been and Is Happening; 1.2.1 Pluralistic Intersection; 1.2.2 Fiscal Intersection; 1.2.3 Late Twentieth-century Trends |
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1.2.4 The Challenging New Millennium: A Penurious Era and Vital Pluralistic Interplay1.3 What We Understand From Interorganizational Theories; 1.3.1 History of Organizational Theory; 1.3.2 Organizational Theories with Specific Implication to Higher Education; 1.3.3 Understanding Interorganizational Relationships; 1.4 What We Know From Research; 1.5 Conclusion; 2. Long-term Business Agendas to Contribute to Society; 2.1 Introduction; 2.2 Models of Corporate Behavior; 2.2.1 Approaches Based on Size; 2.3 Historical Pluralistic Interplay: Corporations, Governments, and US Higher Education |
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2.4 Interorganizational Relationships Between Corporate America and US Higher Education2.5 Social Accountability and Business Ethics; 2.6 Organizations Supporting Today's Corporate-Higher Education Relationship; 2.7 Corporations Contributing to Society; 2.7.1 Workforce Development; 2.7.2 Community Enrichment; 2.7.3 Brand Development; 2.7.4 Research; 2.8 Conclusion; 3. Corporate Philanthropy; 3.1 Introduction; 3.2 Philanthropic Behavior; 3.2.1 Organizational Identity Theory; 3.2.2 Social Identity Theory; 3.2.3 Prosocial Behavior; 3.3 Classical Corporate Philanthropy |
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3.3.1 Corporate Foundations3.4 Strategic Philanthropy; 3.5 The New Philanthropy; 3.6 Conclusion; 4. Stakeholder Management and Corporate Social Responsibility (CSR); 4.1 Introduction; 4.2 Stakeholder Engagement; 4.2.1 Organizational Culture; 4.2.2 Social Responsiveness; 4.2.3 Employee Volunteerism; 4.3 Moving From Corporate Philanthropy to Corporate Social Responsibility; 4.4 Managing Stakeholder Goals While Succeeding in Corporate Social Responsibility; 4.5 Conclusion; 5. Corporate Citizenship; 5.1 Introduction; 5.2 Cone's (2010a) Corporate Citizenship Spectrum; 5.2.1 Philanthropy |
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5.2.2 Cause-related Branding5.2.3 Operational Culture; 5.2.4 DNA Citizenship Ethos; 5.3 Characteristics of Corporate Citizenship; 5.3.1 Leadership and Management Modeling; 5.3.2 Employee Engagement; 5.3.3 Environmentalism; 5.3.4 Transparency and Accountability; 5.4 Cone's Corporate Citizenship and Higher Education; 5.5 Conclusion; 6. Inside Corporations: How They Think and Behave; 6.1 Introduction; 6.1.1 Corporations' Perspective of Interorganizational Relationships with Higher Education; 6.2 Key Theories of Corporate Engagement; 6.3 Campbell Soup Company: An "M'm! M'm! Good!" Case Study |
| Summary |
This book further explores the behavior aspects of corporate-higher education inter-organizational relationships by culminating various theories and models addressing the space where U.S. corporations and American higher education intersect. Examples are provided regarding the attraction, motivations, and maintenance needed for higher education to create win-win relationships with businesses. This work offers a new approach to the corporate citizenship literature by providing a broad, holistic review of frameworks to understand the range of motives and expectations of corporate engagement in the American society as evidenced by inter-organizational relationships with higher education. By providing an insight to better design and to manage inter-organizational relationships, this book will prove invaluable to both higher education practitioners and corporations alike |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed December 27, 2018) |
| Subject |
Business and education -- United States
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Academic-industrial collaboration -- United States
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Higher & further education, tertiary education.
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EDUCATION -- Higher.
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Academic-industrial collaboration
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Business and education
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United States
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| Form |
Electronic book
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| Author |
MacGregor, Cynthia J. (Cynthia Jane), 1962- author.
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| ISBN |
9781787546554 |
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1787546551 |
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9781787546578 |
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1787546578 |
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