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Book Cover
Author Krause-Jensen, Jakob.

Title Flexible Firm : the Design of Culture at Bang & Olufsen
Published New York : Berghahn Books, Inc., 2010
Online access available from:
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Description 1 online resource (320 pages)
Contents Contents; Figures and Illustrations; Foreword; Acknowledgements; Chapter 1: Starting Fieldwork on 'The Farm'; Chapter 2: 'Reflexibility' -- the Methodology of Fieldwork Among Lay Ethnographers; Chapter 3: The Power of Culture; Chapter 4: Farm, Factory, Firm -- the Culture of Design and the Design of Culture; Chapter 5: Breakpoint: Metaphors of Change; Chapter 6: From 'Corporate Identity Components' to 'Fundamental Values'; Chapter 7: 'Brand Religion' -- and Voices of Heresy; Chapter 8: Working with Human Resources; Chapter 9: How to Do Things with Words
Chapter 10: The Social Significance of FlexibilityConclusion; Postscript; Appendix; References; Index
Summary Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As
Bibliography Includes bibliographical references (pages 281-291) and index
Notes Print version record
Subject Bang & Olufsen -- Management.
Corporate culture.
Multimedia systems industry -- Denmark -- Management.
Organizational behavior.
Form Electronic book
ISBN 1845456688 (hbk. ;) (alk. paper)
1845458249 (electronic bk.)
9781845456689 (hbk. ;) (alk. paper)
9781845458249 (electronic bk.)