| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The Barloworld Pro Cycling team enjoyed an extraordinarily successful start in 2007, earning the Barloworld brand significant global brand awareness and publicity. However, in the wake of the 2008 edition of the Tour de France, one of the Team Barloworld tested positive for doping, potentially compromising two of the Barloworld brand values, namely honesty and integrity. Now Chris Fisher, head of corporate marketing at Barloworld, had to make an urgent decision about the future of the sponsorship. This book details his marketing strategies |
| Notes |
Originally Published in: Townsend, S., & Peters, M. (2010). Team Barloworld: Building a Global Brand. WBS-2010-2. Johannesburg: The Case Centre, Wits Business School |
|
Online resource; title from home page (viewed on April 28, 2016) |
| Subject |
Barloworld Limited.
|
| SUBJECT |
Barloworld Limited fast |
| Subject |
Product management -- Case studies
|
|
Marketing -- Case studies
|
|
Marketing
|
|
Product management
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Peters, Mark, author
|
| ISBN |
9781473967106 |
|
1473967104 |
|
