Title Lean, finely textured beef or pink slime : controversial debate / JaeMin Cha

Published London : International CHRIE, 2013

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Description 1 online resource Series SAGE Business Cases SAGE Business Cases Summary This case study presents a debatable issue regarding lean finely textured beef (LFTB) also known as pink slime. The case presents how the nation's leading fast food restaurants changed their major purchasing practices, not because of government regulations, but rather from increased pressure from consumers. Students learn the important role of social media tools in today's technological environment Notes Originally Published InCha, J. (2013). Lean, finely textured beef or pink slime: Controversial debate. Journal of Hospitality & Tourism Cases, 2(2), 9-21 Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Beef -- Internet marketing -- Case studies Branding (Marketing) -- Case studies Product management -- Case studies Branding (Marketing) Product management Genre/Form Case studies Case studies. Études de cas. Form Electronic book ISBN 9781529707557 1529707552

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