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Book Cover
Author Kar, Pravat Surya, author

Title Air pollution in Delhi and six blind men / Pravat Surya Kar
Published London : SAGE Publications: SAGE Business Cases Originals, 2019
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE research methods. Cases
SAGE Knowledge. Cases
SAGE research methods. Cases
Summary Circa 2018, the air in Delhi, India, was among the most polluted of all major cities worldwide. This case is about the challenges of managing the problems of air pollution in Delhi (APD). It narrates the challenges faced by Mr. Sumit Goyal, a management consultant, in designing a social marketing plan to fight APD. Accordingly, in this case, students will find multiple perspectives and data on causes and remedies of APD. They will learn about the nature of wicked problems and appreciate complexities of designing behavior change marketing projects
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Air -- Pollution -- India -- Delhi -- Case studies.
Best management practices (Pollution prevention) -- India -- Delhi -- Case studies.
Social marketing -- India -- Delhi -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 1526466767
9781526466761 (ebook)