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Book Cover
Author Davis, Carolyn D., author

Title Values and perceptions : an entrepreneur's nearly forgotten purchase and sale of America's first black-owned radio station / Carolyn D. Davis
Published London : SAGE Publications: SAGE Business Cases Originals, 2018
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In 1949, entrepreneur Jesse B. Blayton, Sr., purchased the WERD Radio studio, founding the first Black-owned and operated radio station in North America. In 1968, he sold it - to a White businessman. This business decision was not one supported by Atlanta Black community leaders. This case explores the values and perceptions that led to Blayton's decision to purchase the radio station and his later decision to sell it to the highest bidder, who happened to be outside of the Black community
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Blayton, Jesse B., Sr., 1897-1977.
WERD (Radio station : Atlanta, Ga.)
African American radio stations -- Georgia -- Atlanta.
Form Electronic book
ISBN 9781526445087 (ebook)