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Book Cover
Author Chopra, Sunil, 1960- author

Title Movie rental business : Blockbuster, Netflix, and Redbox / Sunil Chopra & Murali Veeraiyan
Published [London] : SAGE, 2016
Online access available from:
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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary In recent years, Blockbuster's share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost, convenient Redbox vending machines and mail-order and video-on-demand service Netflix. While Blockbuster's market capitalization had dropped 47% to $62 million in 2009, Netflix's had shot up 55% to $3.9 billion that year. The only hope for Blockbuster was to shift its business model from primarily brick-and-mortar physical DVD rentals to increased digital output. This case examines their attempts to deal with the radical change in the marketplace
Notes Originally Published in: Chopra, S., & Veeraiyan, M. (2010). Movie Rental Business: Blockbuster, Netflix, and Redbox (case revised 08/02/2012). 5-310-507. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on online resource; title from home page (viewed on April 29, 2016)
Subject Blockbuster Inc.
Strategic planning -- Case studies.
Business logistics -- Case studies.
Video rental services -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Veeraiyan, Murali, author
ISBN 9781473970809 (ebook)