Introduction: approaches to body aesthetics and the beauty system -- Changing beauty ideology -- Aesthetic salons -- Mammary mania -- Body fashion and beauty etiquette -- Male beauty work -- The well-behaved appetite -- The language of esute -- Esute power
Summary
An introduction to Japan's burgeoning beauty culture, which investigates a range of phenomenon - aesthetic salons, dieting products, male beauty activities, and beauty language - to find out why Japanese women and men are paying so much attention to their bodies. It aims to challenge various assumptions about the naturalness of beauty standards
Analysis
aesthetic salons
beauty culture
beauty ideals
beauty industry
beauty language
beauty standards
beauty work
body aesthetics
body hair removal
consumer society
contemporary history
contemporary japan
cosmetic surgery
cultural criticism
diet and health
elective surgery
gender ideology
identity management
japanese culture
japanese men
japanese women
male beauty
men and women
nonfiction
plastic surgery
popular culture
social science
Bibliography
Includes bibliographical references (pages 215-239) and index
