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Author Cotterill, Sarah, 1962- author

Title Randomised controlled trial : the effect of asking for a pledge on charitable donations / Sarah Cotterill
Published [Los Angeles, California] : SAGE, 2014
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Sage Research Methods Cases    View Resource Record  

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Description 1 online resource : illustration (black and white)
Series SAGE research methods. Cases
SAGE research methods. Cases
Summary The randomised controlled trial is a suitable method to test whether or not an intervention is effective. Randomised controlled trials are often used in health research, but are currently much less common in the social sciences. This case study explains how to design and undertake a randomised controlled trial, illustrated by a recent social science example, in which the author tested different ways of asking people to donate a book to charity: asking for a pledge and promising publicity
Bibliography Includes bibliographical references
Notes Online resource; title from home page (viewed on November 25, 2015)
Subject Book donations -- Research -- Case studies.
Charities -- Research -- Case studies.
Quantitative research -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
ISBN 1473950589 (ebook)
9781473950580 (ebook)