The commercial network of The Company of Venice -- The development of commercial networks -- Press runs -- Warehouses -- Marks and branches -- The book privilege system -- Distribution -- Fairs -- Retail sales : distribution inside and outside of bookshops -- Shop inventories -- Managing a bookshop
Summary
This pioneering study approaches the new printed-book industry in Renaissance Italy from the perspective of its publishers and booksellers, analyzing their responses to the challenges of production and their creative approaches to the distribution and sale of their merchandise
