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Subjects (1-2 of 2)
Brand choice -- Research.
1
Book
2005

Brand affinity and consumer repurchase behaviour : an empirical analysis


Harrison, Paul.
[Place of publication not identified] : [publisher not identified], 2005

Rating:

 
 
Location Call no. Vol. Availability
 MELB  658.8342 Har/Baa  TEMPORARILY UNAVAILABLE
2
Book
2007

Defining and operationalising brand salience


Vieceli, Julian
[Place of publication not identified] : [publisher not identified], 2007

Rating:

 
 
Location Call no. Vol. Availability
 MELB  658.827 Vie/Dao  TEMPORARILY UNAVAILABLE
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