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Brand choice.
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1994
Franzen, Giep.
Henley-on-Thames, Oxfordshire : NTC Publications, [1994]
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2017
Arora, Soma, author
London : NeilsonJournals Publishing, 2017
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2007
Basingstoke : Palgrave Macmillan, 2007
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2005
paperback edition
London ; Sterling, Va. : Kogan Page, 2005
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2020
Meier, Beat
Wiesbaden : Springer Gabler, 2020
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2005
Trappey, Randolph J.
New York : Palgrave Macmillan, 2005
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1991
Sullivan, Mary.
Cambridge, Mass. : Marketing Science Institute, 1991
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2003
Haig, Matt.
London : Kogan Page Limited, 2003
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2010
Kaptan, S. S
2nd ed
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2006
[Eight Mile Plains, Qld.] : Marcom Projects [distributor], 2006
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2009
Lenderman, Max.
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2003
Quart, Alissa.
Cambridge, MA : Perseus Publishing, [2003]
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1997
Randall, Geoffrey, 1938- author
London : Kogan Page, [1997]
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2009
Singer, Jonathan (President, JSEM, Canada)
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2009
MacPhedran, Sean (Director of Creative Strategy, Fuel Industries, USA)
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2015
Zickermann, Peter
Hamburg : Anchor Academic Publishing, 2015
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1999
Blackett, Tom.
Houndmills, Basingstoke : Macmillan Business, 1999
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2000
Hofmeyr, Jan (Policy scientist)
Chichester ; New York : Wiley., [2000]
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1998
Maklan, Stan.
London : Financial Times, Pitman Publishing, 1998
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2021
Guzman, Francisco
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2011
Philp, Bruce, 1958-
Toronto : McClelland & Stewart, [2011]
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2001
Aaker, Jennifer Lynn.
Cambridge, MA : Marketing Science Institute, 2001
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1999
Czerniawski, Richard D.
New York : AMACOM ; London : McGraw-Hill, 1999
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2006
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006
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2009
Parkinson, Lee (Managing Partner, New Dialogue, New Zealand)
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2001
Breakenridge, Deirdre, author
1st edition
[Place of publication not identified] : Pearson, 2001
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1992
John, Deborah Roedder.
Cambridge, Mass. : Marketing Science Institute, 1992
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1991
Keller, Kevin Lane, 1956-
Cambridge, Mass. : Marketing Science Institute, 1991
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2009
Chapman, Tony (Founder, Capital C, Canada)
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2009
Neisser, Drew, (CEO and Founder, Renegade, USA)
London : Henry Stewart Talks, 2009
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2018
Grant, Robert M., 1948-
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2017
Chen, Caroline, (Downtown Partners, USA)
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2014
[San Francisco, California, USA] : Kanopy Streaming, 2014
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2010
Kent, England : TV Choice, 2010
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2019
Kahle, Lynn R.
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1996
Woodside, Arch G.
Westport, Conn. : Quorum Books, 1996
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2020
Bayle-Tourtoulou, Anne-Sophie
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1994
Milne, George R.
Cambridge, Mass. : Marketing Science Institute, 1994
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1992
Bridges, Sheri.
Cambridge, Mass. : Marketing Science Institute, 1992
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2014
Australia : BBC Knowledge, 2014
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2014
London, England : BBC Worldwide, 2014
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2014
London, England : BBC Worldwide, 2014
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2014
London, England : BBC Worldwide, 2014
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2014
London, England : BBC Worldwide, 2014
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2014
London, England : BBC Worldwide, 2014
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2014
London, England : BBC Worldwide, 2014
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