1994

Advertising effectiveness : findings from empirical research

Franzen, Giep.

Henley-on-Thames, Oxfordshire : NTC Publications, [1994]

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2017

After-sales service management at LAVA

Arora, Soma, author

London : NeilsonJournals Publishing, 2017

 

2007

The behavioral economics of brand choice

Basingstoke : Palgrave Macmillan, 2007

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2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands

paperback edition
London ; Sterling, Va. : Kogan Page, 2005

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2020

Brand choice and loyalty : evidence from Swiss car registration microdata

Meier, Beat

Wiesbaden : Springer Gabler, 2020

 

2005

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Trappey, Randolph J.

New York : Palgrave Macmillan, 2005

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1991

Brand extension and order of entry

Sullivan, Mary.

Cambridge, Mass. : Marketing Science Institute, 1991

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2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

London : Kogan Page Limited, 2003

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2010

Brand Imitation

Kaptan, S. S
2nd ed


 

2006

Brand marketing : why we eat, drink and wear brand names

[Eight Mile Plains, Qld.] : Marcom Projects [distributor], 2006

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2009

Brand new experience : the emergent marketplace

Lenderman, Max.



 

2003

Branded : the buying and selling of teenagers

Quart, Alissa.

Cambridge, MA : Perseus Publishing, [2003]

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1997

Branding

Randall, Geoffrey, 1938- author

London : Kogan Page, [1997]

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2009

Branding the experience, experiencing the brand

Singer, Jonathan (President, JSEM, Canada)



 

2009

Brands and play : experiential marketing in gaming and virtual worlds

MacPhedran, Sean (Director of Creative Strategy, Fuel Industries, USA)



 

2015

Co-branding : fit factors between partner brands

Zickermann, Peter

Hamburg : Anchor Academic Publishing, 2015

 

1999

Co-branding : the science of alliance

Blackett, Tom.

Houndmills, Basingstoke : Macmillan Business, 1999

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2000

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

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1998

Competing on value : bridging the gap between brand and customer value

Maklan, Stan.

London : Financial Times, Pitman Publishing, 1998

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2021

Consumer Brand Relationships

Guzman, Francisco



 

2011

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world

Philp, Bruce, 1958-

Toronto : McClelland & Stewart, [2011]

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2001

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions

Aaker, Jennifer Lynn.

Cambridge, MA : Marketing Science Institute, 2001

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1999

Creating brand loyalty : the management of power positioning and really great advertising

Czerniawski, Richard D.

New York : AMACOM ; London : McGraw-Hill, 1999

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2006

Creating images and the psychology of marketing communication

Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

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2009

Creative ideation

Parkinson, Lee (Managing Partner, New Dialogue, New Zealand)



 

2001

Cyberbranding: Brand Building in the Digital Economy

Breakenridge, Deirdre, author
1st edition
[Place of publication not identified] : Pearson, 2001

 

1992

Diluting beliefs about family brands : when brand extensions have a negative impact

John, Deborah Roedder.

Cambridge, Mass. : Marketing Science Institute, 1992

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1991

The effects of sequential introduction of brand extensions

Keller, Kevin Lane, 1956-

Cambridge, Mass. : Marketing Science Institute, 1991

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2009

Encyclopaedia of brand equity management

 

2009

From mass to my

Chapman, Tony (Founder, Capital C, Canada)



 

2009

The good, the bad and the ugly of cause marketing

Neisser, Drew, (CEO and Founder, Renegade, USA)

London : Henry Stewart Talks, 2009

 

2015

Handbook of brand relationships

 

2018

Harley Davidson : creating experience from strategy

Grant, Robert M., 1948-



 

2017

How brands can shift toward an experience-led model

Chen, Caroline, (Downtown Partners, USA)



 

2014

The marketing series.

[San Francisco, California, USA] : Kanopy Streaming, 2014

 

2010

The marketing series.

Kent, England : TV Choice, 2010

 

1997

Marketing straight to the heart

Feig, Barry



 

2019

The means-end chain in consumer decision making : the case of Porsche

Kahle, Lynn R.



 

1996

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing

Woodside, Arch G.

Westport, Conn. : Quorum Books, 1996

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2020

The Neuro-Consumer Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Bayle-Tourtoulou, Anne-Sophie



 

1994

A niche share approach for assessing brand performance and identifying competitive groups

Milne, George R.

Cambridge, Mass. : Marketing Science Institute, 1994

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Point-of-purchase

 

1992

A schema unification model of brand extensions

Bridges, Sheri.

Cambridge, Mass. : Marketing Science Institute, 1992

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2014

Secrets of Branding: Crisis - Ep 7

Australia : BBC Knowledge, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014