2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

Secrets of branding.

London, England : BBC Worldwide, 2014

 

2014

The Secrets of Branding: Marketing - Ep 4 Of 8

Australia : BBC KNOWLEDGE, 2014

 

2011

Secrets Of The Superbrands: Fashion - Ep 2 of 3

Australia : ABC, 2011

 

2009

Technology

Polinchok, David, (Founder and Chief Experience Officer, Brand Experience Lab, USA)

London : Henry Stewart Talks, 2009

 

2009

Technology

Polinchok, David (Founder and Chief Experience Officer, Brand Experience Lab, USA)



 

2008

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943- author

Mason, Ohio : South-Western Cengage Learning, 2008

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2017

After-sales service management at LAVA

Arora, Soma, author

London : NeilsonJournals Publishing, 2017

 

2011

Consumer-citizens of China : the role of foreign brands in the imagined future China

Tian, Kelly.



 

2009

Encyclopaedia of brand equity management

 

1987

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

Tellis, Gerard J., 1950-

Cambridge, Mass. : Marketing Science Institute, 1987

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