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Subjects (1-4 of 4)
Brand name products -- Asia -- Management
1
2015
Asian brand strategy : building and sustaining strong global brands in Asia
Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015
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Electronic Resources
2
2006
Asian brand strategy : how Asia builds strong brands
Roll, Martin, 1967-
Basingstoke [England] ; New York : Palgrave Macmillan, 2006
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MELB
658.827095 Rol/Abs
AVAILABLE
3
2014
Managing brands in Asia
Roll, Martin, 1967- presenter.
London : Henry Stewart Talks, 2014
Rating:
Electronic Resources
Brand name products -- Asia -- Management -- Case studies
4
2012
Beauty and the beast : Proctor & Gamble's SK-II incidents
Whiteman, Gail, author
London : Rotterdam School of Management, Erasmus University, 2012
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