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Subjects (1-10 of 10)
Brand name products -- Planning
3
Location Call no. Vol. Availability
 W'PONDS  658.827 Aak/Bps  AVAILABLE
 MELB  658.827 Aak/Bps  AVAILABLE
 W'BOOL  658.827 Aak/Bps  AVAILABLE
4
Book
2006

Brandsimple : how the best brands keep it simple and succeed


Adamson, Allen P.
First edition
New York : Palgrave Macmillan, 2006

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Location Call no. Vol. Availability
 MELB  658.827 Ada/Bht  AVAILABLE
5
E-book
2012

Creating Powerful Brands


De Chernatony, L. (Leslie)
3rd ed


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6
Book
2003

Creating powerful brands in consumer, service and industrial markets


De Chernatony, L. (Leslie)
Third edition
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, [2003]

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Location Call no. Vol. Availability
 MELB  658.827 Dec/Cpb 2003  AVAILABLE
8
Book
2005

Global brand strategy : unlocking branding potential across countries, cultures & markets


Van Gelder, Sicco, 1964-

Sterling, Va. : Kogan Page Limited, 2005

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 MELB  658.827 Van/Gbs  AVAILABLE
9
E-book
2017

Global brand strategy : world-wise marketing in the age of branding


Steenkamp, Jan-Benedict E. M., author.

London, United Kingdom : Palgrave Macmillan, [2017]

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