2017

5FM : youth radio in the digital age

Abratt, Russell, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2012

100 great branding ideas

McCartney, Sarah.



 

2014

Aachi spicing up a growth trajectory

Swaminathan, T. N

[Bingley] : Emerald Group Publishing Limited, [2014]

 

2016

Aava natural mineral water.

Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

 

2016

Aava natural mineral water.

Jaiswal, Anand Kumar, author

[London] : SAGE, 2016

 

2014

AmorePacific and the magic of Korean beauty

Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

 

2016

BA Comair/kulula.com : getting the balance right?

Maunder, Petra Krost, author

[London] : SAGE, 2016

 

2017

Bankaool Bank : architecting an online-only financial brand

Reyes-Mercado, P̐Μưavel, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2011

The Banyan Tree : branding the intangible

Wirtz, Jochen

[Bingley] : Emerald Group Publishing Limited, 2011

 

2023

The battle to restore number 47 : the power of 'quiet' lobbying

Cohu, Jeff, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2019

Beyoncé : say my (brand) name

Allan, David, (Professor of music marketing), author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2022

Blue Train : developing a marketing approach for the South African luxury rail travel experience

Ahmed, Jashim Uddin, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2020

Brand building a "premie" care product line : Nurtured by Design

Thomas, Sujo, author

London : NeilsonJournals Publishing, 2020

 

2011

Brand champions : how superheroes bring brands to life

Buckingham, Ian P., 1967-



 

2022

Brand repositioning : a case of Ufone, Pakistan

Taimoor, Sadaf, author

Bingley, U.K. : Emerald Publishing Limited, 2022

 

2019

The British Football Academy : a design thinking approach to branding strategy

Winstanley, Lisa, author

London : SAGE Publications Ltd, 2019

 

2016

Building place brands : there's nothing like Australia

McCarthy, Breda, author

[London] : SAGE, 2016

 

2018

C5 electric car : failure of a marketing strategy

Smith, Paul R. (Consultant, PR Smith, UK)



 

2015

Campaigns that shook the world : the evolution of public relations

Rogers, Danny, author.

London ; Philadelphia : Kogan Page, 2015

 

2014

Canada Goose Holdings, Inc. : ethical sourcing of down and fur

Aldridge, Zachary, author

London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2014

 

2016

Capilano Honey

McCarthy, Breda, author

[London] : SAGE, 2016

 

2016

Capitalizing on Hip Hop in sport (a 2007 strategy)

Richelieu, André

London : Henry Stewart Talks, 2016

 

2022

Capri-Sun Juice drinks : strategic repositioning to extend the product life cycle

Beacom, Emma, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2020

A cash cow?

Phipps, Theresa, author

London : Institute of Management Accountants, 2020

 

2022

Chobani's oat expansion : marketing in the emerging oat beverage category in the United States

Osland, Asbjørn, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2011

City branding : theory and cases

Basingstoke : Palgrave Macmillan, 2011

Request It 

2008

Contemporary thoughts on corporate branding and corporate identity management

Basingstoke, [England] : Palgrave Macmillan, [2008]

Request It 

2008

Contemporary thoughts on corporate branding and corporate identity management

 

2007

Corporate and organizational marketing

 

2014

Costly moves : a strong brand, Dentonic loses it's power

Meghani, Shahnaz Mohammad ali

[Bingley] : Emerald Group Publishing Limited, [2014]

 

2017

Cricket South Africa's Protea Fire brand

Mazinter, Luisa, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Dainik Bhaskar : live no negative

Parsad, Chandan, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2020

Do brands matter during a pandemic? : examining marketing communications during COVID-19

Khan, Sabithulla, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2021

Egan's Irish Whiskey : a story of heritage and renewal

Plessis, Wendy Du, author

Bingley, U.K. : Emerald Publishing Limited, 2021

 

2009

Employees as brands : the case of Google

Srikanth, Deepti, author

Hyderabad, Telangana : IBS Case Development Centre, [2009]

 

2021

Evaluating the use of sense of place as a business strategy in the marketing and promotion of craft beverage tourism

Albano, Donna, author

London : International CHRIE, 2021

 

2022

Facebook's new chapter : rebranding to meta

Lawrence, Kelsey, active 2022, author

London : SAGE Publications : SAGE Business Cases Originals, 2022

 

2017

Facing some home truths : brand backlash and the case of Qantas

Baumann, Chris, author

London : SAGE Publications Ltd, 2017

 

2016

Fighting the giants : the case of a new player

Rosnan, Herwina, author

[London] : SAGE, 2016

 

2022

Fortune heart healthy oil : when a strong brand strategy hits a cardiac roadblock!

Unnithan, Deepa, author

Bingley, U.K. : Emerald Publishing Limited, 2022

 

2015

The future of limited service restaurants : let the consumer decide

Krawcyyk, Matthew, author

London : International CHRIE, 2015

 

2013

Getting friendly with the king

Ahsan, Bilal, author

London : International CHRIE, 2013

 

2014

A global brand in a local market

Vardar, Nükhet, 1961-

[Bingley] : Emerald Group Publishing Limited, [2014]

 

2022

Groupelephant.com 2021 : beyond corporate purpose

Feferman, Flavio, author

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2022

 

2016

Harley-Davidson : chasing a new generation of customers

Roese, Neal J., author

[London] : SAGE, 2016

 

2018

Harley Davidson : creating experience from strategy

Grant, Robert M., 1948-



 

2022

Harley-Davidson H-D Connect : reviving brand image through co-creation

Sarkar, Sanmitra, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2016

Harley-Davidson® Motor Company : bonding with the biker

Townsend, Stephanie, author

[London] : SAGE, 2016

 

2020

The Hillshire Farm brand : growth opportunities in snacking

Roese, Neal J., author

London : Kellogg School of Management, 2020

 

2015

Hotel internal branding : a case of Tempus Hotel Taichung

Wang, Yao-Chin, active 2015, author

London : International CHRIE, 2015