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Subjects (1-29 of 29)
Branding (Marketing) -- Management.
1
Book
2005

Brand apart : insights on the art of creating a distinctive brand voice


Duffy, Joe.

New York, NY : One Club Pub, [2005]

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3
Location Call no. Vol. Availability
 MELB  658.827 Van/Bmc  AVAILABLE
5
Book
1997

Branding


Randall, Geoffrey, 1938- author

London : Kogan Page, [1997]

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11
Book
1999

Co-branding : the science of alliance


Blackett, Tom.

Houndmills, Basingstoke : Macmillan Business, 1999

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12
Book
2000

Commitment-led marketing : the key to brand profits is in the customer's mind


Hofmeyr, Jan (Policy scientist)

Chichester ; New York : Wiley., [2000]

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13
E-book
2013

Countering brandjacking in the digital age : ... and other hidden risks to your brand


Hofman, Christopher, author

London : Springer London : Imprint : Springer, 2013

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14
Book
1995

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues


Zaichkowsky, Judith Lynne, 1951-

Westport, Conn. : Quorum Books, 1995

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17
Book
2006

Designing brand experiences


Landa, Robin.

Clifton Park, N.Y. : Thomson Delmar Learning, 2006

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18
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 MELB  658.827 Whe/Dbi  AVAILABLE
19
Book
2002

Designing online identities : successful graphic strategies for brands on the Web


Andres, Clay.

Gloucester, Mass. : Rockport Publishers, 2002

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21
E-book
2022

Employer branding Is the new marketing imperative


Chatterjee, Dipanjan, author
[First edition]
[Place of publication not identified] : MIT Sloan Management Review, 2022

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22
Streaming audio
2022

Launching & building a brand for dummies


Will, Amy, author.

Old Saybrook : Tantor Media, Inc., 2022

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23
Streaming video
2021

Marketing.




[Place of publication not identified] : Business Professor, 2021

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25
E-book
2015

New brand leadership : managing at the intersection of globalization, localization, and personalization


Light, Larry, author.

Old Tappan, New Jersey : Pearson Education, 2015

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26
Book
2007

Packaging makeovers : graphic redesign for market change


King-Gordon, Stacey.
First paperback edition
Beverly, MA : Rockport Publishers, 2007

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28
Book
2005

Principles of advertising & IMC


Duncan, Tom (Thomas R.), author
Second edition
Chicago, IL : McGraw-Hill/Irwin, [2005]

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