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Subjects (1-6 of 6)
Branding (Marketing) -- Asia.
1
2003
The 360 degree brand in Asia : creating more effective marketing communications
Blair, Mark.
Singapore : John Wiley & Sons (Asia), 2003
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MELB
658.80095 Bla/Tsd
AVAILABLE
2
2015
Asian brand strategy : building and sustaining strong global brands in Asia
Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015
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Electronic Resources
3
2006
Asian brand strategy : how Asia builds strong brands
Roll, Martin, 1967-
Basingstoke [England] ; New York : Palgrave Macmillan, 2006
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Call no.
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MELB
658.827095 Rol/Abs
AVAILABLE
4
2002
Asian branding : a great way to fly
Batey, Ian.
Singapore ; London : Prentice Hall, 2002
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MELB
658.827 Bat/Aba
AVAILABLE
5
2011
The brutal truth about Asian branding : and how to break the vicious cycle
Baladi, Joseph.
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Electronic Resources
6
2006
The Cult of the Luxury Brand : Inside Asia's Love Affair with Luxury
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Electronic Resources
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