Title Brands across the Mekong : a dual case history / Tim Andrews

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (55 min.) Series Exporting, international and global marketing management : beyond the fundamentals Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management Contents Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject International business enterprises -- Management Branding (Marketing) -- Mekong River Region Branding (Marketing) International business enterprises -- Management. Mekong River Region. Form Streaming video

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