Description |
1 online resource (242 pages) |
Contents |
Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242 |
Summary |
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in |
Notes |
Originally published 2011 |
Bibliography |
Includes bibliographical references and index |
Notes |
In English |
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Online resource; title from PDF title page (EBSCO, viewed August 29, 2017) |
Subject |
Place marketing -- Singapore
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National characteristics, Singaporean.
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Branding (Marketing) -- Singapore
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HISTORY -- Asia -- Southeast Asia.
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Branding (Marketing)
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National characteristics, Singaporean
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Place marketing
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Singapore
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Form |
Electronic book
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ISBN |
9789814779432 |
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9814779431 |
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