| Description |
xi, 163 pages : illustrations ; 25 cm |
| Contents |
Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium : 1994-2009 / Klement Podnar and John M.T. Balmer -- Weathervanes or signposts? Constructs or philosophy? Scrutinzing [sic]and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing / John M.T. Balmer -- Schools of thought in corporate marketing : traces and future perspectives / Joachim Kernstock and Tim Oliver Brexendorf -- The missing link in corporate marketing / Zlatko Jančič -- Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching / Anne Ellerup Nielsen and Trine Susanne Johansen -- Consumer's identification with a brand / Urška Tuškej and Klement Podnar -- Exploring how organizational identity is affected by the arrival of new members / Laura Illia -- Holland's got talent? The relevance of employer branding in job advertisements for becoming an employer of choice / Jan-Willem Schoonderbeek ... [et al.] -- Generic charisma : a conceptualization and measurement tool development / Ana Tkalac Verčič and Dejan Verčič -- Exploring the relationship between media sentiments and market capitalization in 32 FTSE-350 firms / Temi Abimbola -- Corporate communications in China : a preliminary study / Ying Fan -- Corporate social responsibility, customer trust and the mediating role of C-C identification in the banking industry / Urša Golob and Klement Podnar -- How do companies choose between socially responsible suppliers? An experimental study / Joop Joost Hietbrink, Guido Berens and Johan van Rekom -- Business schools' use of CSR as a corporate marketing strategy / Anne Ellerup Nielsen and Christa Thomsen |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate culture -- Congresses.
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Corporate image -- Congresses.
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Communication in organizations -- Congresses.
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Marketing -- Management -- Congresses.
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Branding -- Congresses
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| Genre/Form |
Conference papers and proceedings.
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| Author |
Podnar, Klement.
|
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Balmer, John M. T.
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| LC no. |
2009045397 |
| ISBN |
9780415577434 hardback |
|
0415577438 hardback |
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