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E-book
Author Grossman, Ken, 1954-

Title Beyond the pale : the story of Sierra Nevada Brewing Co. / Ken Grossman
Published Hoboken : Wiley, 2013

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Description 1 online resource
Contents Preface -- A toaster, a dryer, and a glimpse of things to come -- Chico -- Pioneer days -- Materials and ingredients
Summary Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."--Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product -Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way -Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Grossman, Ken, 1954-
SUBJECT Grossman, Ken, 1954- fast
Subject Sierra Nevada Brewing Co.
SUBJECT Sierra Nevada Brewing Co. fast
Subject Brewing industry -- California -- History
Beer industry -- California -- History
Brewers -- California -- Biography
BIOGRAPHY & AUTOBIOGRAPHY -- General.
BUSINESS & ECONOMICS -- Industries -- General.
Beer industry
Brewers
Brewing industry
California
Genre/Form Biographies
History
Biographies.
Biographies.
Form Electronic book
LC no. 2013020065
ISBN 9781118235577
1118235576
9781118221884
1118221885
9781118260432
1118260430
1118007360
9781118007365