| Description |
xx, 515 pages : illustrations ; 24 cm |
| Contents |
Broadcast communication: an overview -- Aural style -- Writing and production -- Script mechanics -- Program structure -- Handling sound -- Handling visuals -- Sponsors and their purposes -- Audiences and their expectations -- Persuasion in broadcast messages -- Announcements -- News programs -- Talk, interview, and discussion programs -- Documentary programs -- Corporate/instructional programs -- Dramatic programs -- Other program types -- Careers in broadcast writing |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages [492]-501 |
| Subject |
Broadcasting -- Authorship.
|
| LC no. |
87009784 |
| ISBN |
0394330897 (paperback) |
|
