| Description |
1 online resource (1045 pages) |
| Contents |
Vol 1 COVER; Contents; Introduction; Components of Logistics; Logistics Strategy; Alternative Mechanism; Business Planning; Business Forecasting; Business Inventory; Business Cycles; Production and Manufacturing; Manufacturing and Logistics; Bibliography; Vol 2 COVER; Contents; Product Line; Packaging and Labelling; Marketing Decisions; Marketing Levels; Market Target; Market Segmentation; Distribution Strategy; Supply Chain Logistics; Established Distribution Channels; Bibliography; Vol 3 COVER; Contents; Decision Process; Price Forecasting; Price Determination; Quality Control |
|
Customer BehaviourCustomer Service Initiative; Effectiveness of Promotion; Social Influences; Transport and Distribution; Bibliography |
| Summary |
Management of logistics is commonly known as a significant stream of management. It deals with supply of goods from manufacturing place to market place. So, logistics is an organization, which manages the flow of goods, statistics and various other concerns, like products and services for the people from the plant of production to consumer areas. It consists of segregation of information, handling of goods, packaging and transportation, warehousing of materials and so on. Keeping in view the emergence of Logistics Management as a significant discipline in the fold of Management, a pressing nee |
| Notes |
Print version record |
| Subject |
Business logistics -- Encyclopedias
|
|
Industrial management -- Encyclopedias
|
|
Business logistics
|
|
Industrial management
|
| Genre/Form |
Encyclopedias
|
| Form |
Electronic book
|
| ISBN |
9789350439340 |
|
9350439344 |
|
