| Description |
1 online resource (xii, 365 pages) : illustrations |
| Contents |
pt. I Global Trends and the Westernisation of Names -- Lumia by Nokia, iPhone by Apple: Global or Local Features in Commercial Names? / Paula Sjoblom -- Catering to Tastes Beyond Cultural Frontiers: Branding and the Supervening Challenge of Globalisation / Kanavillil Rajagopalan -- Thailand's Exported Food Product Brand Naming: Semantic and Pragmatic Perspectives / Jiranthara Srioutai -- The Price of Home: Names and Prestige of Domicile in Japan / Douglas Wilkerson -- Romanian Brand Names as Cultural Mediators / Alina Bughesiu -- Restaurant Names in the City of Bucharest: Cross-cultural and Sociolinguistic Perspectives / Adriana Stoichitoiu Ichim -- pt. II Local Separation and Cultural Identity -- Names in Italian Slogans / Enzo Caffarelli -- Bread Packages as Verbal and Visual Signs / Irma Sorvali -- The Touchy Subject of the Place Name: Contemplating Municipality Names and Branding in Merging Situations / Paula Sjoblom -- Stadi and Hesa: Helsinki Slang Names as Commercial Names / Terhi Ainiala -- pt. III Names in the Era of the Internet -- Abbreviation Tendencies in Company Names Deriving from Internet Addresses and Logos / Fabian Fahlbusch -- The Co-creation of Brand Names / Nicholas Ind -- User Names in the Online Gaming Community Playforia / Lasse Hamalainen -- pt. IV Changing Name Use and Naming Processes in the Changing World -- Preferred Sound Shapes of German Brand Names / Sabine Wahl -- Notes on the Syntax of Commercial Names in Italian / Maria Chiara Janner -- Tu y yo: Aspects of Brand Names Related to Interaction and Identification / Antje Zilg -- How Names Reflect the Culture of Competition: An Example from Sugar Beet Harvesting Technology / Sabina Buchner -- From Car Brands to their Legends / Marcienne Martin -- An Extended Typology for Product Names: Examples from Yoghurt Names of the German and Swedish Market / Dina Heegen -- The Lady Gaga Economy: How Paragons Conquer Today's Business Discourse / Angelika Bergien |
| Summary |
The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has creat |
| Notes |
"The present volume, Names in the economy: cultural prospects, contains articles that are based on contributions made to the fourth Names in the Economy symposium (NITE 4) that took place in Turku, Finland in June 2012"--Preface |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business names -- Congresses
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Linguistics.
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Business communication & presentation.
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Sales & marketing.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business names.
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| Genre/Form |
Conference papers and proceedings.
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| Form |
Electronic book
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| Author |
Sjöblom, Paula
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Ainiala, Terhi
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Hakala, Ulla
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| ISBN |
9781443864152 |
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1443864153 |
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