Title Broadcast media

Published Sunrise, FL : D.E. Visuals, 1994

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Business Education in Video
Academic Video Online

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Description 1 online resource (16 min.) Series VAST - Academic video online Summary Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives Role of television in advertising Notes Previously published as DVD Subject Advertising. Cable television advertising. Radio advertising. Television advertising. Advertising. Cable television advertising. Radio advertising. Television advertising. Genre/Form Educational films. Educational films. Films éducatifs. Form Streaming video Author D.E. Visuals (Firm)

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