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Book Cover
E-book
Author Carrillo Rowe, Aimee.

Title Answer the call : virtual migration in Indian call centers / Aimee Carrillo Rowe, Sheena Malhotra, and Kimberlee Perez
Published Minneapolis : University of Minnesota Press, [2013]

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Description 1 online resource
Contents Cover; Contents; Preface: On the ground; Acknowledgments; Introduction: Answering the call; 1. The rhythm of ambition: power temporalities and the production of the call center agent in U.S. popular culture; 2. "I Used to Call Myself Elvis": suspended mobilities in Indian call centers; 3. "I Interact with People from All Over the World": The politics of virtual citizenship; 4. "I'm Going to Sing It the Way Eminem Sings It": India's network geography; Conclusion: returning the call; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; M; N; O; P; R; S; T; V; W
Summary Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans-and each other
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Call centers -- Social aspects -- India
Call center agents -- India
Intercultural communication -- India
Group identity -- India
Transnationalism.
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Sales & Selling -- General.
SOCIAL SCIENCE -- Sociology -- General.
Call center agents
Group identity
Intercultural communication
Transnationalism
India
Inde.
Form Electronic book
Author Malhotra, Sheena.
Perez, Kim, 1962-
ISBN 9781461951339
146195133X
9781452940380
145294038X
9781452948881
1452948887