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E-book
Author Reed, Marlene M., author

Title Chick-fil-A : responding to activists' threats / Marlene M. Reed, Mitchell Neubert, Ted Waldron
Published London : NeilsonJournals Publishing, 2015
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Dan Cathy, CEO of Chick-fil-A, unwittingly ignited a firestorm of controversy on July 16, 2012, when he responded to a question related to his definition of marriage which came from a journalist who was interviewing him for an article in the Baptist Press. Cathy's response indicated that he supported the Biblical definition of marriage. The implication of that statement was that he believed marriage was between a woman and a man. In the following days and weeks, activists accused Cathy of being insensitive to those who supported other definitions of marriage. This case recounts the experience of Dan Cathy who publicly expressed his personal values, and the criticism that he received from expressing those values. The goal of the case is to lead students to analyze the costs and benefits to an individual and an organization of giving public expression to one's personal values. An additional goal is to highlight the ability of activists' threats to alter an organization's professed social values
Notes Originally Published InReed, M. M., Neubert, M., & Waldron, T. (2015). Chick-fil-A: Responding to activists' threats. Journal of Business Ethics Education, 12(1), 188-202. JBEE12-0CS6
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Cathy, Dan, -- Public opinion
Chick-Fil-A Corporation -- Public opinion.
Journalism and public relations -- Social aspects -- Case studies.
Same-sex marriage -- Public opinion -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Neubert, Mitchell J., author
Waldron, Ted, author
ISBN 1526460386
9781526460387 (ebook)