Limit search to available items
Book Cover
E-book
Author Jaiswal, Anand Kumar, author

Title CavinKare Private Limited (A) : challenges of sustaining growth and expanding business / Anand Kumar Jaiswal
Published London : Indian Institute of Management, Ahmedabad, 2007

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case discusses the evolution of CavinKare as a key player in the fast moving consumer goods (FMCG) market in India. CavinKare's Chik brand of shampoo in particular was a leader in rural markets and had emerged as the second largest selling shampoo brand in India. Its keen understanding of consumers, focus on innovation and developing affordable products, low cost of operations, and wide distribution access were some of the factors that contributed to CavinKare's success
Notes Originally published in Jaiswal, A. K. (2007). CavinKare Private Limited (A): Challenges of sustaining growth and expanding business. MAR0385(A). Indian Institute of Management, Ahmedabad
Description based on XML content
Subject CavinKare Private Limited
Corporations -- Growth.
Consumer goods -- India
Consumer goods.
Corporations -- Growth.
India.
Form Electronic book
ISBN 9781526441362
1526441365