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Book Cover
Author Paroutis, Sotirios, author

Title Centrica : strategizing in a multi-utility / Sotirios Paroutis
Published London : SAGE Publications Ltd, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case describes how Sir Roy Gardner became CEO of Centrica after its demerger from British Gas and turned the failing company around for it eventually to become a success. Roy Gardner replaced the old utility model they had inherited from British Gas and instead developed a business model where customer satisfaction and retention would be central
Notes Originally published in Paroutis, S. (2016). Centrica: Strategizing in a multi-utility. In S. Paroutis, L. Heracleous, & D. Angwin (Ed.), Practicing strategy: Texts and cases (2nd ed., pp. 191-211). London, UK: SAGE Publications Ltd. ISBN: 9781473912854
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Gardner, Roy, Sir
Centrica plc.
Gas industry -- Great Britain.
Success in business.
Industrial management.
Form Electronic book
ISBN 9781526446626 (ebook)