"Examines the pattern of company involvement which has developed in the UK over recent years, and explores the benefits and difficulties which have emerged with the growth of the 'culture of giving'. Why do companies get involved in community initiatives? How can more firms be pursuaded of the benefits which can flow from corporate responsibility? How can better links be formed betweent the business world and the voluntary sector? The authors provide a critical overview of the national scene and compare it with the development of corporate giving and community involvement in the USA. The study also focusses on local experience in three British towns ... The analysis highlights the crucial importance of effective networking between companies and community bodies, and leads to recommendations for improving the flow of information and the promotion of corporate giving"--Back cover