| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
Many nonprofit organizations are trying to secure future operations in the midst of declining governmental support and increasing reliance on private consumer donations. Due to this trend, it is becoming more important for nonprofit organizations to secure funds from other sources such as the private business sector. To further study this issue, students enrolled in an upper-level public relations class at a midsize state university in upstate New York engaged in survey research for a nonprofit organization in the education sector. The focus of the study was to find out about why small businesses donate to nonprofit organizations. The students first conducted a literature review that revealed the following trends: types of donations, motive(s) for donating, and each company's donation policies. Based on these findings, the students formed the following research questions: (1) What do small business owners perceive to be the main reasons for donating to nonprofit organizations? (2) How do small business owners choose a nonprofit organization to which to donate money? A survey created by the students was administered to local small business owners and managers and revealed that the businesses prefer to donate goods. The results, which are discussed in this case study, indicate that donations were commonly made by small businesses to build a positive public image |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Charity -- Research.
|
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Nonprofit organizations -- Research.
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Small business -- Research.
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| Form |
Electronic book
|
| ISBN |
1526490048 |
|
9781526490049 (ebook) |
|
