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Author Hawk, Tony.

Title How did I get here? : the ascent of an unlikely CEO / Tony Hawk ; with Pat Hawk
Published Hoboken, N.J. : John Wiley & Sons, [2010]
©2010
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Description 1 online resource (xviii, 188 pages, 16 unnumbered pages of plates) : illustrations (some color)
Contents Toucan Sam teaches me a lesson : the day I knew it was time to take control -- Building a better birdhouse : the birth and near-death of our first business -- Hey kid, want to buy a hoodie? : risking our homes to make T-shirts and hats -- "Is Tony Hawk a real person?" : from motion capture to gaming franchise -- What the hell is a huckjam? : innovation and improvisation on a million-dollar ramp -- "Extreme" is a four-letter word : "this is how we do it in our world" -- Denim debacle : Some business ideas that didn't quite fly -- Final cut : the key to image control--get your own editing bay -- Hashtag is not a death-metal band : reaching out through tweets, apps, and satrad -- How to never get a movie made : Hollywood will break your heart, or at least piss you off -- Stinky diapers in first class : how to balance travel and family--bring 'em -- Giving back : family, friends, Regis, and a very smart fifth-grader help me build a charity
Summary "When Tony Hawk got his first skateboard at age nine, he had no intention of ever making a living at it--even as he rocketed up the sport's amateur ranks. And of course he had no idea he would become the most famous skateboarder of all time, let alone the head of several successful related businesses. The same focus that drove him to pick himself up off the pavement again and again, that kept him riding through skating's lean times, and that fueled his celebrated ten-year quest to land the elusive 900 (two-and-a-half midair rotations), also helped him build his brand into a worldwide empire. From skateboards to clothing to sports tours to video games to online media, Tony Hawk has dominated markets with a laid-back style that masks his formidable business sense. Here, Tony reveals the convictions that enable him to navigate between the skateboard and the boardroom"--Publisher description
Notes Print version record
Subject Hawk, Tony.
Chief executive officers -- United States -- Biography.
Skateboarders -- United States -- Biography.
Success in business.
Genre/Form Biography.
Autobiographies.
Form Electronic book
Author Hawk, Pat.
ISBN 0470930195 (electronic bk.)
0470930209 (electronic bk.)
0470930217 (electronic bk.)
1282817183
9780470930199 (electronic bk.)
9780470930205 (electronic bk.)
9780470930212 (electronic bk.)
9781282817180
(hbk.)
(hbk.)